What makes them different: They employee and educateĬlearly, the core business model of these two seemingly similar companies is very different. Why they exist: To advance employment, education and skill-building What makes them different: They mobilize the power of volunteers and the generosity of donors How is that different from Goodwill Industries? Why they exist: To prevent and alleviate human suffering in the face of emergencies What should a mission statement accomplish?Ī mission statement should tell others why the business exists and what makes it different. It is just broad enough to let the business grow into the conglomerate it is today. You notice Google’s mission statement doesn’t mention running a search engine even though that is their initial claim to fame. For consumers, it sets the company apart from the competition without limiting the business purpose. It serves as a framework, giving everyone involved a launching point to build from when establishing the brand. Why do businesses need a mission statement?Ī well-crafted mission statement focuses the business for both employees and the target audience. Consider how the right mission statement can work for your business. That makes it an important part of any brand building plan. A mission statement articulates the purpose of the business. It says to both employees and potential customers that they value quality products and services at competitive prices. To combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers For example, insurance company Aflac’s mission statement is: Some provide a broader vision of the company.
Not all mission statements are as poignant as that one.
It tells consumers, both internal and external, what the organization hopes to accomplish in a simple and concise way. That is the mission statement of the Smithsonian. “The increase and diffusion of knowledge”
STEPHEN COVEY MISSION STATEMENTS HOW TO
How to write a powerful mission statement that resonatesĮver encounter a business and wonder what they do and why they do it? What is their fundamental purpose?